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Fi reduces Ultra dog tracker price to $209.30

A temporary discount brings the satellite-connected device back to its launch cost for a 48-hour window.

By Michael Lombardi ·

Illustration for: Fi reduces Ultra dog tracker price to $209.30
Illustration generated for this article, not a news photograph.

Fi is selling its satellite-connected pet trackers at a 30 percent discount through October 25. Shoppers who enter the code SCARY at checkout will pay $209.30 for the Fi Ultra GPS model. This price point matches the product's original launch cost.

The promotion applies to several of the company's satellite-linked models. The Fi Ultra carries an IP68 rating, making it fully waterproof for use in saltwater. Battery life extends up to five days, a figure that varies based on the animal's activity level. The device attaches to a collar or harness and uses a combination of LTE, GPS, and Starlink satellite coverage to track location even without cellular service. It also emits sounds and vibrations to alert a pet to its owner.

The company describes the Ultra as the first dog tracker to integrate T-Satellite, Starlink, GPS, and LTE. During a field test in a remote section of South Carolina, Fi reported precise tracking data. However, the location update interval of two to three minutes proved slow for fast-moving dogs. Battery performance also dropped in Lost Mode, where a full charge lasted barely two days. The unit's size makes it more suitable for larger dogs.

An active subscription is required to access the tracking features. Fi offers six-month, one-year, and two-year plans with reduced monthly rates for the initial term. The one-year plan costs $99 for the first year and $189 for each subsequent year. These plans are available only in the United States and do not include satellite coverage in Alaska.

Other discounts are available on the same platform. Amazon lists a physical copy of Kirby Air Riders for the Nintendo Switch 2 at $48.99, a reduction from the standard $69.99 price. The JLab JBuds Talk USB-C microphone is also on sale for $24.99, down from a typical retail range of $50 to $100. The microphone features four directional modes and records audio at a 96KHz/24-bit sample rate.

Amazon also lists the Lego Star Wars Grogu set at $103.99. This price is $26 below the standard cost and represents the lowest recorded price for the item. The 1,200-piece kit depicts Grogu in beskar armor and includes a satchel for gear or snacks. Builders can swap arms and facial features to change expressions, while a built-in lever rotates the character's head.

Source: The Verge

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