Instagram Head Adam Mosseri Predicts Growing Public Anger Over AI

Adam Mosseri, the head of Instagram, stated that public frustration with artificial intelligence will continue to rise over the next couple of years. He made the prediction during a recent interview on the Colin and Samir podcast, a conversation that also covered the platform's new widescreen and long-form video features.

Mosseri described the current mood as one of increasing anxiety and anger. He noted that these feelings are particularly strong among creative workers and college students who have recently booed tech executives at graduation ceremonies. He said the anger is not limited to young people or those in the creative sector. "It's not only getting worse, it's going to continue to get worse," Mosseri said. He expects this sentiment to last for at least two more years, noting that some of the complaints are valid while others are not.

The executive admitted that Instagram's systems do not currently rank AI-made content as effectively as they rank human-made material. He acknowledged a mix of high-quality AI creations and what he calls "AI slop." "Do we rank AI content as well as we rank non-AI content? Probably not," he said. Mosseri also argued that the term "slop" is applied too broadly, a point he had previously raised in a New Year's slideshow post.

Meta has implemented several changes to address the issue throughout 2026. The company launched a label for AI accounts earlier in the year and began enforcing rules against misleading AI-generated profiles in August. Despite these efforts, misleading material like celebrity deepfakes remains a problem. Mosseri said Instagram is actively working to determine how to handle AI fakes, but he does not think it is practical to ban AI content entirely. The platform is now requiring AI accounts to label themselves to help users distinguish between real and synthetic media.

Mosseri identified several specific concerns driving public unease. These include questions about content ownership, the training of AI models on creators' work, and safety issues. Many people also fear job displacement in fields ranging from content creation to engineering and mathematics. According to Mosseri, the underlying driver of these fears is a simple dread of being left behind.